This isn’t intended to be a hub for pre-existing blogs, no. I agree that there would be absolutely no point in simply republishing stuff that’s already out there.
As far as the “target market” is concerned, I’m having a hard time defining it. The closest I can get is “people who would enjoy reading it” which is of course tautological.
Frankly, although I’ve already done a lot of the technical work behind the scenes to make this happen, I have no problem at all knocking it on the head if either folk aren’t interested in doing it or if it will fail to attract readers. So this is an important issue.
Does a blog have to have a target market?
I actually don’t know.
There are certainly blogs that are very narrow in their focus, e.g. luxury watch collectors.
Do we need to target with that sort of granularity?
Personally, I subscribe to some book recommendation newsletters (*) simply on the basis that whatever the author chooses to write about, a few of their recommendations will surprise me and sometimes I end up buying.
You could say, well that’s the “book recommendations” target market, then. But I’d dispute that. I’m not actually looking for book recommendations(!). God knows there are enough sites offering that. It's just… I like the authors’ take and taste. Is that a target market…? i don't really think so.
(*) I’ve set up a newsletter function that will send out weekly updates for those (like me) who won’t remember to visit a blog regularly.
Btw, you can see how it’s looking here, any comments / suggestions more than welcome:
Category: Blog
I just want to make it clear that I’m not trying to ram this through. It was merely a suggestion.
P.